[for disney and karla otto]
social campaign
With Disney creating a new Instagram channel dedicated to the millennial market, I was asked by public relations and brand strategy agency Karla Otto to define the tone of voice, and write the copy, for its launch. This brand moment also coincided with the 30th anniversary of The Little Mermaid, which the assets reflected.
Focussing on a less sales-driven approach, I created a suite of copy lines that prioritised fun and a sense of humour — better suited to be more easily shared between friends.
*Ignores shellphone update*
Carp diem, noun: Seize the day
[This was for a series of small clips about dancing and movement]
Gill squad goals
Do what Ariel would do and celebrate 30 flipper-fabulous years of The Little Mermaid with us. Be part of our world...
GAME NIGHT AT THE GROTTO
[This was for a series of trivia clips regarding The Little Mermaid]
A treasure trove of trinkets and beautiful thingamabobs
Found this in Ariel's secret swim-in wardrobe
Flipper flops for the bipeds amongst us #Havaianas
This one's dedicated to our favourite guppy